This Green Side Up episode discusses company culture with Jordan Upcavage and Jason Lee. Jordan focuses on work ethic over slogans at Independent Tree Service, emphasizing slow hiring and understanding. He notes complete closures for August and Christmas vacations. Jason agrees on early culture-setting at Sky Frog Landscape, using exercises to define values and mission. He cites cooking for morale and challenges disconnecting on time off. Sky Frog cannot close for business seasonally due to maintenance obligations. Both owners address struggles of taking a true break and preserving culture as companies expand through standards on appearance and organization.
