This episode of the Green Side Up podcast features Adam Fullerton, founder of Branded Bull, a branding and marketing agency. Adam discusses the importance of branding for businesses and how to establish a memorable brand identity. He talks about developing logos, websites, and graphic design that represent your business values and solutions. Listeners will learn how to position their company as a premium provider and attract their target customers. Adam also shares tips for evaluating an existing brand and determining the next steps to take it to the next level. This is a helpful discussion for business owners looking to strengthen their marketing and better connect with clients.